Do you constantly ask yourself; what makes one diamond more desirable than the other? What makes this diamond more sparkly than the others? What makes one diamond more irresistible than the other?
The E.D.R team are often faced with these questions, and after explaining many times have finally cleared up this mystery. We have investigated the grading system and have devised an easy and clear way to explain this so everyone can understand it.
As a result of this, E.D.R have come up with a new element of grading known as Diamond Intensity, combing all the known grading systems and the hidden elements that appear in a diamond but never were graded before, to give you one simple answer – Diamond Intensity™.
E.D.R establishes itself on its reputation and ability to grade diamonds with passion and commitment to the jewellery trade and its customers.
Light Intensity
Intense Intensity
With years of knowledge and expertise behind us, we at E.D.R have come up with the next stage in diamond grading, not shown on any other grading system – Diamond Intensity™.
Diamond Intensity is the new element of grading created by E.D.R. It is the hidden element that no other graders have unveiled.
Diamond Intensity shows you how attractive, desirable and memorable your diamond is, in turn helping you to make that all important decision as to whether the diamond is right for you.
E.D.R has created a four part scale to measure Diamond Intensity:
Light Intensity
Bright Intensity
Vibrant Intensity
Intense Intensity.
Light being the lowest grade of Diamond Intensity and Intense being the highest grade of Diamond Intensity.
Diamond Intensity is E.D.R‘s trademark. Diamond intensity is the new revolutionary form of grading that simplifies the way to look and choose diamonds.
Remember – Diamond Intensity is your best tool to understand why this is your diamond and not another.
